I'm the kind of person who notices the little things—and can't help wondering if there's an idea hiding in them.

I've spent the last 10+ years helping brands connect with people, but what really keeps me interested is curiosity. Curiosity about culture, about what makes people care, and about the little truths that can turn a good idea into one people remember.

Being bicultural has taught me to see more than one side of every story. It's made me a better collaborator, a better listener, and (I hope) a better creative.

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