Abuela Tag Reader
By Ensueño
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Connect with young hispanics and make Ensueno part of their laundry routine.
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Laundry care tags can feel like you're trying to crack a secret code. We leveraged the Hispanic heritage to simplify laundry by tapping the true experts, the abuelas.
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The "Abuela Tag Reader". A mobile-friendly digital campaign where users scan laundry care tags to get videos from "real-life abuelas" explaining the symbols with sass and warmth, offering easy washing/drying tips, blending cultural authenticity with practical advice for everyone.
