Huggies is the proud co-founder of the National Diaper Bank Network and has been donating through many years.

Genuinely show Millenial and Gen Z shoppers the brand’s commitment to doing good and regain their preference at Sam’s Club with a Diaper Challenge that makes it super easy to donate.

Instead of tapping rich celebrities Huggies partnered with every day life influencers that understand diaper need—including Rocket Sanders, Arkansas football player and dad who was personally helped by a local diaper bank. Supported by an omni channel marketing campaign.

Huggies won back socially conscious shoppers and increased sales. In partnership with shoppers the brand reached the 2 million diaper donation goal in just the first month.