The Drive to End Period Poverty
x U by Kotex® at Walmart
Bronze Effie winner in the 2024 Effie Awards US
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1 in 4 teens across the US miss school due to lack of access to period products.
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We leveraged U by Kotex support for the Alliance for Period Supplies to good effect positioning period products as essential "school supplies"
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U by Kotex toured across the country with The Drive To End Period Poverty at Walmart. An experiential, social campaign raising awareness on every stop and triggering donation with every purchase.
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U by Kotex buyers at Walmart rose 21%
Dollar sales rose 11%
U by Kotex percentage of buyers purchasing 2+ times rose 4.5PP boosting product trips per buyer +6% and keeping trips in Walmart
