Costco members love to visit national parks—with more than half choosing one as a summer vacation destination. That spike in travel corresponds with a slump in Kleenex sales. To help boost purchase frequency during a slow period, we capitalized Kleenex’s new partnership with the National Parks Foundation to make the parks accessible to all.

At this time of year, consumers aren’t thinking about tissues, but they are preparing to get outside and travel. We used that moment to make Kleenex® very relevant.,

We created a custom, interactive 360 digital mobile experience that made the National Parks more accessible than ever. By purchasing the limited edition Kleenex designs at Costco, not only were members giving a 25 cent donation to the Nation Park Foundation, they were unlocking access to fun park facts, beautiful views & friendly reminders to respect nature. Itwas promoted through social posts, 3P media and connection ads to get members excited to visit America's treasured parks.

26.9K AR tours

21.9M social impressions

$440K donated to the National Park Foundation